What is Augmented Reality?
Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.
Augmented Reality has taken the media market by a storm. Popping images, dazzling visual overlays, text that can actually change into series of moving images, all of this and so much more by a click of a button! Remember how the talking portraits in Harry Potter excited us, well now we all can have our very own talking portraits at a click!
How Does Augmented Reality Work?
To simply state, Augmented Reality is a ‘scan to pop’ experience. For eg: Imagine you have a drawing book with a dinosaur image on it. You scan the image with your phone and BOOM you have a right in your living room, walking and making sounds as you move your phone! Simply with a scan you popped the image to life. With the ease of AR so much more can be achieved in the domain of marketing and sales.
why the world is fascinated with Augmented Reality?
It’s a unique technology evolving every moment as we speak. Major companies, (and not just the gaming industry) are investing heap loads in this user experiences based medium. It is the superior experience of this medium that makes it so alluring to brands and users alike.
AR provides the ultimate user experience. It’s highly interactive and expands your physical world by thereby changing it into an interactive environment.
Higher interaction is equal and proportional to higher engagement! Voila!